What is IT?
The ice “cubes” our freezers make in regular ice cube trays and automatic ice makers are cloudy, odd-shaped and unattractive! By contrast, the high capacity ClearlyFrozen tray employs "directional freezing" technology to form ice from top down, producing ten 2" glass-like artisanal ice cubes - true king cubes - overnight with untreated tap water in an ordinary freezer! While the ClearlyFrozen ice cube tray takes up less room than a typical home freezer ice maker, it makes a lot of big, beautiful clear ice cubes every time!
The directional freezing process pushes dissolved air, minerals and other impurities - even bacteria - out of your ice. This not only makes your ice look great in a drink, but keeps the ice from picking up freezer/refrigerator odors, making your drink taste better as well! ClearlyFrozen’s clear ice cubes also melt more slowly than cloudy ice, so they keep your drink ice cold with much less dilution! The 2” size of ClearlyFrozen's ice cubes matches the industry standard for straight pours and drinks, like the Old Fashioned, typically served on the rocks. This means your drinks will come out looking and tasting just like the ones from your favorite high end bar!
HOW DOES IT WORK?
Ice produced in regular ice trays and ice makers freezes from all sides, trapping a “cloud” of dissolved air, minerals and other impurities in the center. In order to have perfect cloud-free ice cubes you need to carefully control how the water freezes. When a lake freezes in winter, ice first forms at the surface and then continues freezing top-to-bottom, because the lake is insulated by the earth surrounding it. As the freezing moves downward, all of the dissolved air and impurities in the liquid water are pushed down and trapped in the ice last to freeze at the bottom. Because it is similarly insulated on the bottom and sides, the ClearlyFrozen tray induces the same "directional freezing" process. It pushes any dissolved air and other impurities to the bottom of each cube and through the little hole at the bottom of the blue mold, leaving you with crystal-clear ice cubes above. The difference in appearance between ClearlyFrozen’s 2” thick ice cubes and regular ice cubes becomes very apparent when looked at side by side: